Instagram lead generation ads offer two call-to-action (CTA) options to help businesses connect with potential customers. The first option, Meta Form, allows businesses to collect user information such as names, email addresses, or phone numbers directly on Instagram using a pre-filled form, making it quick and easy for users to submit their details. The second option, The Click-to-Website Link option directs users to the business's landing page, where they can easily complete a form with their details, including name, email address, or phone number.